|
There is nothing training cannot do. Nothing is above its reach. Introduction to Training Our training is geared to your company culture, to the products you design, sell and support and to the needs of your staff. Training is delivered in a workshop environment, usually on your premises to save expense and inconvenience. Workshops last about 3 hours and one workshop per week allows staff to absorb and apply what they have learned before the next workshop. Communicating The Foundation Module covers the work of Freud, Penfield and Berne. Transactional analysis is discussed with the Parent, Adult and Child ego states, complimentary and crossed transactions, complex and ulterior transactions and analysing transactions. Examples are given and discussed. Staff will become instinctively better communicators. Being Assertive The Being Assertive module covers aggressive, submissive, and assertive behaviour and the importance of self-esteem. Recognising behaviour patterns and moving to positive behaviour. Communicating clearly, and allowing others to communicate clearly. Assertive staff are efficient, productive and happy staff. Body Language Body Language is a part module that covers the zones of space, the use of fingers and hands, arms and legs and the head and eyes. Displacement gestures, buying signs, mirroring behaviour and recognising aggressive, submissive and assertive characteristics. The aim of this module is to help staff become more intuitive in communicating with others. This part module is fun too. Support Calls The Support Calls module covers company procedures, recording recommendations and promises, difficult calls, causes of aggressive behaviour and why users do not always tell the truth. Asking the user open and closed questions, being positive, making promises. The Support Calls module reduces the duration of support calls whilst increasing the perceived level of service. Teamwork and efficiency are improved whilst stress and frustration are reduced. Sales Training The Sales Training module ‘A Layman’s Guide to the Art of Sales’ covers the stages of a sale, understanding the sales cycle, the objectives of each stage, and the considerations. Sales training helps Support Staff sell upgrades, consultancy and training rather than just supporting out of date systems. This training is ideal where Support Departments have to become profitable centres. Marketing The Marketing module ‘A Layman’s Guide to the Art of Marketing’ covers A brief history of marketing. What is marketing. What is the difference between marketing and selling. What is the difference between marketing and marketing communications? The external (PEST) factors that can make or break all businesses. Using marketing models to get the best view and understanding of your business. The Boston Consulting Group (BCG) Growth-Share matrix, the Product Life Cycle, the Professor Igor Ansoff growth product/market expansion grid. Designing and building databases. Direct mail, pre paid Business Reply Cards, direct and indirect offers. Telephone list cleaning, research and canvassing. Designing a script, employing and training a telephone canvasser.
|
Training 
