Photography

A picture is worth a thousand words – well actually an image is worth a thousand words in marketing terms!

Many different kinds of images can be used in brochures and websites and can communicate a point much more effectively than words alone. Lets look at some examples:

1    Photographs

Photographs can add excitement, colour, credibility and attract people to your message. Testimonials are an important part of marketing communications and are more likely to be read than case studies, especially if there is a photo of the person giving the testimonial. Testimonials can say things about you that you cannot say yourself. Take objections. An objection might be price, or service or some other aspect of your proposition. Testimonials can be used to overcome objections. An example of overcoming a price objection might be “Joe Bloggs is slightly more expensive than some marketing consultants but he includes all the photography so actually he’s cheaper and we also found him quicker”. 

Photographs can be of people, products, premises or places. Photographs of people add credibility to your brochure or website and should always accompany testimonials. Very often a reader will recognise a face and this will make them much more interested in what they have to say.

See a Sample of our Photographs here.

2    Positioning Maps

Positioning maps are normally 4 dimensional and may compare price with performance or facilities against price or any other two parameters (or more if you use colour). For heat exchangers the parameters may be pressure and efficiency. You can overlay more than one graph on a positioning map by using different colours. Positioning maps are perceived as factual and so can be a good way of comparing your products with your competitors products. Positioning maps can also help you identify new USPs!

3    Diagrams

Diagrams can be used to pictorially show a complex process or hierarchy. A diagram can explain a complex process much more effectively than describing it by words.

4    Images

Images can include logos, trade marks, brands and any other image that people associate with a product, company or person. Images should be easily recognised and add value and credibility to your message.